Monthly Archives: September 2013

The Big Misconception About “Artist Managers” -GMCOfficialMusic

I’ve been recently approached by a few artists who asked me if I could connect them with good managers. There are a lot of misconceptions about what an artist manager does, and there are several types in the music business. I won’t go into all of them in this post. Most of them you won’t need until you’re touring and making some heavy cheddar anyway.  The two primary types are the personal manager, and the business manager.  Most artists who are trying to get their careers off the ground are usually looking for a personal manager.

Many artists look for managers before developing anything to manage. The more developed you are as an artist, the better your chances are of attracting a good manager’s interest. There are however, some of the major misconceptions about artist managers and what they do. Here are a few

1. Mangers should invest lots of money into the artist. It’s not a managers job to pay the costs for your recording projects, travel, or promotional material. While it’s not uncommon to find a manager thats willing to pay for the needs of an artist, they are not obligated to. Some managers feel that dropping cash to help their artists become successful is a worthy investment.  Because this is not the manager’s role, he or she will usually make an agreement with the artist that this investment be repaid once the artist starts making money. This is outside of 15 to 20 percent commission managers  already receive from the artist’s earnings. This commission is usually but not limited to, performances, merchandise sales,  and in some cases money advanced by record labels.  It’s rare that managers make agreements to receive percentages of the artist’s song publishing or writing. You should avoid these types of agreements if possible.

2. Another misconception is that managers should have lots of experience in the music business. While this is definitely an asset, it’s much more important that you have a manager that’s willing to hustle hard for you and be ambitious about learning the parts of the business that he or she doesn’t know. Your manager should be someone you have a tremendous amount of trust in because they will play some part in every facet of your music career. This is why it’s not uncommon to see artists with relatives as managers. Sometimes they are the best choice.

3.  Managers are not attorneys! Unless your manager has an entertainment law degree, it’s not wise to have them negotiating contracts that can affect you for the rest of your life! Get an attorney to look over any complicated contracts.

4. Managers are not publicists. Publicists handle your PR (public relations),  expand you visibility and help develop a marketing strategy for you.  Good managers will do some of this for you until you’re signed or able to afford a professional publicist.

It a nutshell, good managers want to minimize the chaos that can surround an artist so they can concentrate as much as possible on their music.  Good managers are a trusted foot in your rump to make sure you make it to your appointments on time, and make sure that everything you need is there before your arrive.  My advice is give managers a few months trial before you decide to make a long term contractual bond with them. This provides an opportunity for the both of you to see if theres a chemistry.

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GMC- Mean Muggin'(Official Music Video) -GMCOfficialMusic

If they hating, Let em hate…  This joint is dope on so much levels, & GMC finally brings the visual to it with some action from the Barbados BMX riders. GMC Says: I wanted the video to be as visually offensive to the haters & non-supporters of my music as it could, & at the same time showing off some of the “untapped” skill we have here on this little rock” Cause Mean Muggin aint really mean nothing. check out the video:

 

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GMC releases his newest instrumental production “Alias Riddim”. -GMCOfficialMusic

GMC releases his newest instrumental production “Alias Riddim”.
GMC explains: “This instrumental is a mix of both worlds (dancehall & rap) and is just unique & different from the others of its type”.
GMC also states: “It’s punchy enough for the dancehall artist & at the same time laid back enough for the rap artist”.
“All I know is that this shit is dope, different & demolished when when I voice on it”.

GMC says: “I’m putting this instrumental out there for free for artist to download & bring that fire flame yo”

Alias Riddim stream link:

Alias Riddim[Download Link]:

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The Art Of Standing Out! -GMCOfficialMusic

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Most of us want to be recognized for the work we contribute to this world. And most artists desire some degree of acceptance. We want people to take some time out to listen; to watch. But you’re in competition Not just with other artists; you’re also in a competition with video games, TV shows, movies, social media and a bunch of other things.

It’s very tempting to see what everyone else is paying attention to and just copy that. You want to create music that the DJs can blend into the mix with everything else. But just blending in makes it easy for you to be forgotten and ignored.

You have to bring something new to the game. The pathway to exposing your art to the masses used to be blocked by a few gatekeepers. That’s no longer the case. Youtube and social media have given you open access to connect with others and share your art with them. It’s on you to hold their attention and make them care enough to come back.

Don’t be afraid to be different and try something new. If it doesn’t connect like you planned, try a different approach until you find the one that works. If an artist blows up by using Instagram, don’t try to copy the same formula. Find out how you can learn from that blueprint to create a successful pathway of your own. Focus on creating the type of art that travels on it’s own. The kind that drives others to share and spread it. This is best achieved by taking risks. No one is an overnight success. You’ll make some mistakes. That’s not the crime. The worst crime is being boring.

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How An Artist’s Value Is Measured! -GMCOfficialMusic

Artists sometimes get lost in traps of warped self-perception Being an artist myself, I’ve often found in most situations the following seems to be the case…

Bloggers want to know: Will a post about you generate pageviews?

DJs want to know: Will the room go dead if they play your record?

Promoters want to know: Can you fill the venue?

The bar owners want to know: Will your fans buy drinks?

Record labels want to know: When they Google you, if anyone else is talking about you other than yourself

Radio wants to know: How much money ya got?

& Potential fans want to know: Why should I care?

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3 Ways To Get Kicked Out Of Your Music Group/Band -GMCOfficialMusic

Groups and crews bust up all the time. Here are 3 things you can avoid if you don’t want to end up out on your ass.

1. Arguing about money that hasn’t been made yet

Some people start stressing and trippin about anticipated success. They get weird when they think that things are finally about to take off for the crew.

This anxiety causes some folks to suddenly claiming unreasonable percentages of earnings owed to them when this imaginary flatbed of money finally pulls up in the driveway.

I’ve seen some people get individual representation that’s separate from the group. Many crews and groups have broken up just before a record deal was about to happen because a lot of this stuff wasn’t talked about in the beginning.

Don’t end up being the one making outrageous claims about what percentage of zero you’re owed before your crew has any real opportunity to make financial gains.

2. Bringing opinions of your spouse or significant other to the group

No one gives a shit if your girl doesn’t think track 3 shouldn’t make the album. Crew business should stay crew bidness. Girlfriends and boyfriends can make things awkward when they don’t stay in their lanes. Don’t embarrass yourself and end up without a crew and probably without your significant other either.

3. Lateness

Are you the one always late for shit?… Late to the studio, late for the photoshoot, late for meetings, and late for rehearsals. Those around you will eventually get fed up with this. Time is money and if you’re crewing up at this stage, you’re going to be much more difficult to deal with when shit is on and poppin. Shape up. Anybody can be replaced.

If any of you can think of any other things that should be added to this list, leave them in the comment section!

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Pursing A Passion Outside Of The Ordinary -GMCOfficialMusic

Pursing a passion outside of the ordinary doesn’t come without haters, detractors, and just plain ol negative people. These people can sometimes be strangers, friends and even sometimes family members. Sometimes those voices can chip away at your confidence. Here are 5 reasons why your should follow your own inner voice & stay on your grind.

1. Your dream is yours, not theirs.

Some people don’t understand you vision even when you explain it to them. Most times they’re not educated on the career you’re pursuing anyway. Most of them once had a dream of their own that was not fulfilled or they just gave up on it. Most people that are living out their dreams understand the struggle and commitment it takes to make it. Your experiences are uniquely your own.

2. Winners Take Risks

No one said this would be easy. If it were, everyone would be successfully doing it. Success rarely comes from those who play it safe. The reality is that very few people understand this.

3. No regrets

If you decide to give up on your passion, make sure it that you were not pressured by negative outside forces when you come to that conclusion. When it’s all over, it’s best to you gave it a try than to live with “what ifs”.

4. The Vapors

The 4th, final, and most awesome reason to ignore the naysayers is the gratification you get when they catch THE VAPORS after you achieve success.

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Daily Routine [Official Music Video]-GMCOfficialMusic

This weeks update: “Daily Routine Official Music Video”.

This is some deep stuff here.. GMC goes back to his roots & lyrically gives his opinion  about the state of the local hiphop industry.

Delivering his signature witty, metaphorical flow over this cool ass “Joey Badass” instrumental.

check it out!!

 

 

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J.Life- Hate All U Want(Feat. GMC & Piranha Ice) -GMCOfficialMusic

GMC teams up with J.Life & Piranha Ice on this crazy joint “Hate All U Want”. ” Its Life’s track, so when he first brought it to me & I heard the beat & intro I was like this is fyahhh, and he was actually rapping lol. I wrote & recorded my 16 & told him[Life] that “Ice” would smash this.. we went for it & it came out as expected” Says GMC….Check it out!!!

Stay updated with GMC:

Follow @gmcubmg

 

Stay updated with J.Life:
Follow @JLIFE1

Stay updated with Piranha Ice:
Follow @Crying_Diamonds

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How Much Would A Platinum Single With A Major Label Put In Your Pockets? -GMCOfficialMusic

Check it out…With the way most deals are structured, you may earn more working for a fast food restaurant than you would by having a platinum single. Here’s why…

Let’s suppose you got a record deal, a decent signing advance, and sold a million singles of your song “Bodacious Booty Bounce”. Your situation may breakdown something like this…

Maybe your signing advance is around $150,000. Sounds good right? Don’t get too happy yet because you have to pay all of that money back to the label before you make a penny off of your single sales.

“Booty Bounce” sells on iTunes for $.99. iTunes gets 30 cents of every single sale because they’re gangsta like that. Seriously though, see back when the labels were suing people and panicking at the thought that people were stealing and trading their music on the internet, Apple (a fucking computer company), figured out a way to make people enjoy the process of purchasing music online.

They created the market and therefore, set the rules. If it had been left up to the labels, you better believe you would be paying 2.99 for a digital download. iTunes set the price at $.99 which upsets the labels to this day. Apple didn’t care. They were in the business of selling iPods, which they sold a shitload of. It was a stroke of genius! But let me get back to the subject at hand.

Okay, the average artist on a label gets about 15% of all sales. So that means that you’ll get 15 cents of every iTunes single purchase.
Let’s say you sell a million singles. With you getting 15 cents per sale, that puts you at a cool $150,000. That’s just enough to pay back the advance the label loaned you. So you’re at zero.

In fact, you’re in debt because the label will spend hundreds of thousands paying for your promotion and radio play. All of this you have to pay back, and I haven’t touched on what you’d pay to your management and attorney. This is why artists go broke. They never stop owing the label. Even if you manage to pay them back the label owns the copyrights to your music…forever! Naw, this aint the Sopranos, it’s the music biz.

So when you see your favorite artist showing off his duffle bag full of money on Youtube, this is usually money gained from touring, endorsement deals or other things the artist has done to capitalize on his fame…or he’s just plain frontin’ his ass off.
These days you’re better off staying independent.

Article courtesy of IndieHiphop.net

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